“ Good marketing makes the company look smart. Great marketing makes the customer feel smart”.- Joe Chernov
Digital Marketing is the component of marketing that uses the internet and online-based digital technologies such as desktops, computers, mobile phones and other digital media and platforms to promote products and services.
Skills which are needed in digital marketing are Strong Communication skills and Data Analytics Skills which are essential and will help a marketer to market his products and also important for understanding how well a marketing campaign is performing and where it might be improved, social media skills are also a must.
Digital Marketing allows schools and colleges to reach a wider audience than traditional marketing methods. It also benefits students in a vast field, which is why it offers many opportunities you can choose from, with which they can work as an SEO executive, Social media manager, PPC expert etc. Digital marketing courses can help you develop the skills and improve the knowledge required for the specific job profile.
SURIYA NAAZ
Lecturer of commerce
CMR PU BTM.
